Study: Digitalization in the real estate industry

Digitalization must be a priority for the real estate industry. According to a recent study, it is essential for the survival of the company, but is progressing slowly.

Digitalization must be a priority for the real estate industry. It is increasingly securing the existence of the real estate industry and yet is progressing slowly. This is confirmed by the latest digitalization study* by EY Real Estate and the German Property Federation (ZIA).

The study evaluates the potential of digitalization measures for various areas of the real estate industry. The study highlights the importance of networking and automation in particular. The respondents identified increased efficiency and profitability, sustainability aspects and the coronavirus pandemic as drivers. As a pioneer in the field of Internet-of-Things for the real estate and energy industry, Rockethome is your competent partner for digitalization solutions. We help you to digitize products, services and processes.

Read on now and find out more!

Digitalization as an opportunity for the economy and the environment

The most important results at a glance

Digital technologies hold unmistakable potential for the real estate industry. The study assigns digital transformation a "key role" for the future of the industry. By simplifying and automating business processes, an increased level of efficiency can be achieved to counteract the shortage of skilled workers. At the same time, there are opportunities for innovative approaches, for example with regard to demographic change. The areas of property management and energy services in particular showed the most significant increase in the study compared to the previous year. At 17% each, the greatest digitization potential is seen here. One of the reasons for this is the topic of sustainability, which is becoming increasingly relevant due to climate policy and social requirements. A full 96% of respondents stated that digital technologies and applications and the data they generate and analyze (95%) are essential for professional ESG management. Data transparency increases the chances of successfully integrating ESG criteria (environmental, social, governance) into the business, according to 97% of participants.

The potential is huge and the PropTech sector is also demonstrably showing its market maturity. Nevertheless, the study shows that development is stagnating. According to Schulz-Wulkow from EY Real Estate, the sector is "still lagging well behind its potential". Getting started with digitalization seems difficult - but it doesn't have to be. Rockethome therefore offers a unique all-in-one solution for the management and networking of digital buildings and neighborhoods. With Rockethome, interested companies can think big, start small and grow together. The solution is easily scalable thanks to its flexibility and modularity. A modern, flexible SaaS approach is also cost-efficient. This means that small companies can be offered ready-made solutions and DAX companies a completely customized enterprise platform.

The great potential of digital solutions with Rockethome

The Rockethome solution portfolio for digitalization ranges from a holistic management tool for efficient process design and simple communication measures to IoT components with a digital service offering for fulfilling sustainability aspects and various services. The networking of use cases, devices and services creates a perfect symbiosis and a holistic user experience. Relevant areas of application include smart access, smart living, energy transparency, heating solutions and e-mobility. The results of the study show the applications with the greatest development potential in the same areas:

  • Data transfer between systems (67 percent),
  • Reporting (62 percent),
  • Controlling (55 percent),
  • Tenant communication (24 percent),
  • Marketing (19 percent) and
  • Predictive maintenance (16 percent).

Rockethome's all-in-one solution combines all these requirements through property management with innovative IoT technology and hardware applications for the efficient management and sustainable operation of buildings and neighborhoods. In this way, our solution enables ecological and modern living, efficient and sustainable business models and compliance with political regulations - with just one application.

Rockethome wants to digitize buildings to create future-proof real estate and business processes with an innovative infrastructure through networking with IoT.

We will be happy to advise you and show you the many possibilities that our solutions can offer. Contact our experts and arrange a non-binding consultation.

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